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The motivation
In conversations I’ve had with those who have deleted Facebook, it has become evident that people’s motivations for leaving the platform are varied and complex.
My assumption had been that major events, such as the Snowden leaks, the Cambridge Analytica scandal, and revelations about Mark Zuckerberg’s secret meeting with the US president, Donald Trump, were the key motivations for deleting Facebook accounts. But the Facebook deleters I speak to rarely raise political scandals or concerns over data privacy as their primary motivations for leaving the network.
Indeed, when our conversation turns to the Cambridge Analytica scandal, many suggest that this had only confirmed what they had always assumed about how their personal data was being exploited (at least one person had never even heard of Cambridge Analytica).
Many of those who delete Facebook speak of widely recognised reasons for leaving the platform: concerns with its echo chamber effects, avoiding time wasting and procrastination, and the negative psychological effects of perpetual social comparison. But other explanations seem to relate more to what Facebook is becoming and how this evolving technology intersects with personal experiences.
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Why people leave Facebook - and what it tells us about the future of social media
The number of active users of Facebook (those people who have logged onto the site in the previous month) has reached a historic high of 2.45 billion. To put this in some context, approximately 32%
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